Versace Jeans Couture is extremely popular as it offers trendy, informal and accessible clothing that incorporates stylistic elements from Versace 's main collection. The line is aimed at informality and youthfulness, focusing on new trends such as Oversized sweatshirts, sneakers, eye-catching prints and patterns – all with typical accents and lively colors. Versace Jeans Couture is the perfect mix High fashion and Streetwear. Versace Jeans Couture was created by Gianni and Donatella Versace in the late '80s when they revolutionized the denim category by combining jeans with couture on the runway. Today the collection ranges from Ready-to-wear fashion for men and women through to shoes, bags and accessories. In keeping with Versace's design aesthetic denim finished with colorful or gold st.